Gene Dillard is a specialist in strategic planning and marketing communications. A veteran of major national and regional advertising agencies, he has provided account planning and creative direction for numerous international, national and local marketers. His insights into the value of brand fidelity are key to his successes on behalf of advertisers. He studied art at Baylor University and completed a degree in advertising art at the University of Texas at Austin. He then studied at California Institute of the Arts in Los Angeles and completed an advanced degree at Art Center College of Design in Los Angeles. He has been an instructor at Southern Methodist University and The University of North Texas. Major ad agencies served include McCann-Erickson, Tracy-Locke, Bozell Jacobs (now TM), Price Communications and BRSG Advertising. He has been a principal in his own successful marketing communications firms including Dillard-Lavine, Oracle Group, Food For Thought and FoodWise Group. Notable accounts served include Exxon, American Airlines, Borden, Phillips Petroleum, Sara Lee, Texas Instruments, Frito Lay, Dr. Pepper, Kraft Foods, Lennox, Halilburton, and many others.