In media, hitting your target is like hunting for game.
The right fit is when you know what you're hunting and what to
hunt it with. You wouldn't hunt quail with an elephant gun,
and you wouldn't try to stop an elephant with a slingshot.

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Interesting website: Graphic Design and Advertising in Africa - The Ad Man

Graphic Design and Advertising in Africa
Online portfolio of Cape Town graphic designer, Geoff Louw. This site contains samples of work done as a freelance designer, art director and illustrator; as well as work done in various ad agencies in Johannesburg, Cape Town, Durban and Mauritius, a tropical island in the Indian Ocean.

Magazine Advertising
A double-page spread magazine ad to sell Air Mauritius Cargo's services to freight forwarders.

B2B Advertising
A B2B magazine ad for a golf club shaft distributor.

Advertising Campaign
A press campaign for a pharmaceuticals manufacturer. This product claimed to cure hangovers, but no specific medical claims could be made about it due to legal constraints.

Graphic Design Project
A Below The Line advertising campaign for a graphic design studio in Durban, South Africa

Sports Advertising
An Above The Line advertising campaign done for a rugby team in South Africa. Rugby is a sport similar to football.

Graphic Designers Portfolio
An introduction to Geoff's work, including examples of poster, brochure and logo design, as well as folder and packaging design.

Logo Designers Portfolio
Samples of logo designs for various South African companies.

Brochure Designers Portfolio
Samples of Geoff's brochures designs for companies in South African and Mauritius.

Illustrators Portfolio
An introduction to some of the many commercial illustrations and cartoons done by Geoff.

Cartoonists Portfolio
Geoff does his own cartoon strip called A Brush With A Fool (or, if you prefer, A Fool With A Brush) in his spare time. Have a look, it might make your day.