about

senior management team:  marcus miller  |  nancy hammel  |  gene dillard

marketing in a fragmented world

Founded in 1984, AdWise Group has become a successful Dallas marketing firm by providing the right services to just the right clients, with superior results.

We call it “the right fit.”

As a marketing agency, we develop an integrated marketing communications strategy as a fundamental to our approach for every client. That is, we orchestrate the right mix of media, message strategies, tactics, and execution to best serve the interests of our clients. It is our job to understand the ever-changing, fragmented media world and determine the best and most efficient way to get our clients’ messages heard.

The bottom line is that clients receive the benefit of strategic thinking from seasoned marketing and advertising professionals at each touch point in their communications programs.

A history grounded in traditional marketing
From the beginning, AdWise Group has focused on traditional methodologies for consumer and retail marketing. We understand how to help consumer marketers express the competitive benefits of their brands, how to drive customer traffic, and how to increase revenue. We greatly value market research as an important guide to a marketing plan, message strategy and creative execution.

Our clients come from a wide array of product and service categories, including restaurants, financial services, home furnishings, health care, automotive, luxury goods, and others. This has provided us with rich experience in analyzing marketing situations, overcoming competitive hurdles, and finding opportunities from which our clients can profit.

A future geared to emerging marketing
As times have changed, so have we. We take pride in staying ahead of the curve on the latest marketing trends, methodologies, and technologies so that our clients can focus on their businesses.

In the last decade, we have developed strong interactive, mobile and social media capabilities. AdWise Group staff includes Google-certified professionals and Certified Mobile Marketing Specialists.

As new marketing vehicles emerge, AdWise Group will be at the forefront of helping clients understand and profit from new techniques and strategies that maximize the use of their marketing budgets, whatever their size.

A senior management team to make it happen
AdWise Group is led by a team of senior advertising professionals, each of whom has many years of experience. Contact us or give us call, so you can meet our team.