food and beverage marketing
Food Marketing Agency
At AdWise Group, we have consistenly served food-related businessess throughout our 25+ year history, so much so that in 2003 we created a specialized division called FoodWise Group. Run by a 30-year food advertising veteran, FoodWise Group focuses 100% on food and food-related businesses. We are a unique resource for all food industry marketing channels. Because our staff backgrounds are in food marketing, food advertising, and sales communications, we may be the right fit and a wise choice to help you more effectively achieve your business goals in food industry marketing.
Our experience is extensive in developing food advertising and food marketing programs for food manufacturers who sell to the restaurant industry. We have a keen understanding of challenges that manufacturers face when they target restaurant operators. This competitive B2B environment requires marketing communications programs that inform and persuade operators of the benefits a product or service provides. We are masters of employing the right mix of paid trade media, direct selling materials, online media and promotions to achieve integrated marketing programs that get results.
Restaurant advertising is a cornerstone of FoodWise Group’s business. We serve operators in all segments from QSR to white tablecloth. We serve large franchise groups and stand-alone units. We understand there are only four strategies to increase sales in a restaurant operation: generate new customers, engage current customers to return more often, up-sell current customers to larger tickets, and increase the number of patrons within parties. We understand how to shape programs in all these restaurant advertising strategies to build operators’ businesses.
FoodWise Group is a marketing communications company that understands consumer package goods within the food industry. We know how to uniquely position food products and how best to communicate with both consumers and the retail trade. Our skills in food packaging design add to our client’s success in effectively positioning their products. Our staff’s years of experience with Hershey’s, Kellogg’s, Kraft, Sara Lee, Tyson, Borden, and other leading CPG food marketers insure you the very best marketing advice and insights in the industry.
Contact us now or call us at 972-395-5091 to learn how FoodWise Group may be the right fit and a wise choice to help your food or restaurant marketing benefit from our strong category expertise and unique capabilities.