Franchise Advertising Agency
Once a franchisor decides to multiply a concept through franchising, a complex set of marketing and advertising challenges arise. In theory, both the franchisor and the franchisee join forces to create a consistent and profitable enterprise, but even though both parties are ultimately working towards this common goal, in reality their agendas can be very different.
Our years of experience help us understand the perspectives of both the franchisor and the franchisees, which makes us the right fit and wise choice to serve both parties.
develop and promote the franchise brand
Establishing brand standards and making sure they are applied correctly is key to building and preserving a franchise’s brand value. That’s why we are careful to ensure that the brand is continuously safeguarded through all stages of marketing the franchise. From internal communications to franchise advertising to local store marketing, we make sure the brand stays consistent - a goal that will add value and benefit to both the franchisor and franchisees.
grow the franchise
We use a variety of tools to increase the number of operating franchises, including advertising in franchise publications, search marketing, trade show participation, franchise directory listings and much more. A steady year-to-year growth in the number of franchises sold is beneficial to both franchisor and franchisees.
increase franchise sales
Franchisees generally have one primary goal – increase store sales. Although the franchisor collects a marketing fee to fund brand marketing, the franchisee still must self-finance local store marketing. It is the franchisee that has the hands-on, day-to-day pulse of local customers. In concert with the franchisor, we develop programs and templates for local promotions that can be tailored to local market needs, pricing and opportunities. We’ve even developed our own online software program that helps franchisee’s facilitate their advertising needs easily and accurately.
Over the years, AdWise Group and its staff have served a number of successful franchise marketers, including Grandy’s, Mr. Jim’s Pizza, Schlotzsky’s, Western Sizzlin', Dickey’s Barbeque, K-Bob’s Steakhouses, Golden Chick, Taco Cabana (formerly Two Pesos), and Don Pablo’s.
Contact us now or call us at 972-395-5091 to learn how AdWise Group may be the right fit and a wise choice to bring the expertise you need for franchisor and franchisee marketing.